Digital Marketing is defined as any marketing that includes the internet, television, radio, mobile, social media marketing and any other form of digital media. This also includes websites, any supporting websites, search engine optimization (SEO), social media marketing, any other online activities, techniques and practices designed to market your business, product or service on the internet and also promote brands using all forms of digital advertising channels to reach the ultimate consumers. As a result of non reliance on the internet, the field of digital marketing includes a whole lot of elements like mobile phones, sms/mms, display/banner ads and digital outdoor. Digital marketing services overlays both traditional and digital marketing strategies to provide customers with the latest news, information and development about products and services and does not limit itself to the Internet.
That’s the big difference between the online marketing and digital marketing. There are two different forms of digital marketing that is Pull digital marketing and Push digital marketing. In Pull digital marketing customer seeks information about product or services and directly select (or pull) the specific content via web search. Customers found related information on the other websites or directed to the company’s source by a referring website to find the more information. Websites, blogs, streaming media (audio or video) are good examples of pull digital marketing. In this users have a specific link (URL) to view the content. Interactive Media is a form of art and creative inspiration. No advanced technology is required to send static content and request are inherent opt in; the size of content is generally unlimited. Considerable marketing effort required for users to find the content/message. Push digital marketing technologies includes both the creator of the message i.e. marketer and the user i.e. recipients. Customers are provided information by receiving or viewing advertisement and information digitally. Examples of push digital marketing are Email, SMS, RSS and mobiles. In each case marketer has to send (push) message in order to be received by the users. In the case of RSS, content is actually pulled on a periodic basis (polling), thus simulating a push.
In push digital marketing there is fast and consistent delivery, better data and targeting but it reach to smaller audience, lesser discoverability and costs high then pull digital marketing. Digital Marketing Solutions is an attractive marketing agency providing solutions to the client’s online initiatives that makes a real difference. It specializes in website management, online advertising, ‘content-centric’ search ideas and management of local and social campaigns and also incorporate search engine marketing, online video, social networking, email marketing, mobile marketing and a variety of interactive channels that suits to current consumer trends.
With Digital Marketing Solutions strategies, the internet, television, radio and print are no longer the only means to interact with the audience and raising revenues. It includes the use of multiple channels of delivery along with the use of both Pull and Push Digital marketing techniques. Both of these are used to deliver messages and information to customers about product and services, along with who submit inquiries. This is the power of digital marketing as it access to more people than internet marketing and traditional online marketing because there are many people in this country who do not have computer or have a access to the internet although everyone must have a mobile, MP3 player, iPod and views outdoor digital displays.
Aly Mathew writes for Digital Marketing Services to the highest level with Search Engine Impact for internet marketing.
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